Joseph Benson

Joseph Benson is a highly experienced brand strategist with a career spanning over thirty years, focusing on shaping brand strategies for educational institutions worldwide.

He is the author of 'Fifty-Seven Brand Haikus', a renowned work that simplifies branding principles and offers a fresh perspective on the importance of brands in both personal and professional contexts.

Beyond his brand expertise, Joseph has a passion for filmmaking. His films have been featured in numerous festivals and even licensed to HBO, showcasing his versatile talents.

Joseph Benson pursued his education in various disciplines, including an MFA in Motion Picture Production, a Bachelor's degree in Brand Strategy, a BFA in Broadcasting & Film, and another Bachelor's degree in Business, all from Boston University.

Throughout his career, Joseph has held significant roles in various organizations such as Ovus & Ater, Benson Brand Strategy, Sapient Corporation, and The Disney Channel, where he contributed to program development and brand strategy at a leadership level.