Jose Maria Barbat

Jose Maria Barbat is the President of Iberia (Spain & Portugal) at Sony Music Entertainment, a position he has held since November 2012. He is based in Madrid, Spain, and has a strong background in the entertainment industry, focusing on music, technology, and digital entrepreneurship. His professional experience includes roles such as Director of the Music Division and Director of Marketing at Sony Music, showcasing his extensive expertise in various aspects of the music business, including promotion, A&R, and product management.

In addition to his corporate role, Barbat is also an associate professor at ESADE, where he engages in consulting, mentoring, and public speaking. He is passionate about the transformation of societal and market models, particularly in relation to new business models, entertainment habits, and the opportunities presented by augmented and virtual reality technologies. His interests reflect a commitment to adapting to the evolving landscape of the entertainment industry, emphasizing innovation and the potential for growth in this dynamic field.1