Jose Barbat is a seasoned executive in the music industry with over two decades of experience. He currently holds the position of President for Iberia (Spain&Portugal) at Sony Music Entertainment. He previously served as the Director of Music Division, Director of Marketing, and Marketing Director for Sony Music Entertainment and Sony BMG. Before that, he worked in various marketing-related roles at BMG Entertainment and Steep Editores.

Barbat's professional interests are focused on the intersection of music, technology, and entertainment. He is particularly interested in exploring how new technologies -such as augmented and virtual reality, wearables, and the gig economy- are reshaping the industry's business models, consumption habits, and artistic possibilities.

As a person, Barbat values family, friends, and colleagues. He sees them as the pillars of his life and as a source of inspiration to face the constant transformations of the music industry. He aspires to keep an optimistic outlook, inspired by Frank Sinatra's iconic phrase "the best is yet to come."