Jos Govaart

Jos Govaart is a prominent communication strategist and the co-founder of Coopr, a Dutch PR and content marketing agency established in 2009. Based in Rotterdam and Antwerp, Coopr specializes in brand public relations, corporate communications, and content marketing, serving notable clients like Adidas, Coca-Cola, LinkedIn, and TikTok.12

Career Highlights

• Co-Founder of Coopr: Govaart has played a crucial role in shaping Coopr's strategic direction and its innovative approach to PR. Under his leadership, the agency has embraced a holacratic organizational structure, allowing for greater flexibility and responsiveness to client needs.
• Integration with Candid: In 2021, Coopr was acquired by Candid, a leading integrated communication platform in the Netherlands. Govaart continues to manage Coopr while also serving as a partner at Candid. This acquisition aims to enhance Coopr's service offerings and expand its reach within the European market.12
• Industry Influence: Govaart is recognized for his insights into the evolving landscape of public relations, particularly regarding the integration of AI in PR strategies. He emphasizes the growing importance of PR within overall marketing strategies as consumer expectations rise.3

Leadership Role

In addition to his work at Coopr, Govaart is also involved with Logeion, the professional organization for communication professionals in the Netherlands, where he serves as chairman since 2022.4

Govaart's strategic vision and commitment to innovation have positioned him as a key figure in the PR industry, driving both his agency and the sector forward.