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Jort Possel
Marketing Leader
Jort Possel is a seasoned marketing professional currently serving as the Global Digital Marketing Leader at EY (Ernst & Young).1 With a strong background in social media and digital marketing, Jort has established himself as a passionate and knowledgeable executive in the field.1
Professional Experience
Jort's career has been marked by significant roles in global marketing:
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EY (Current Role): As the Global Digital Marketing Leader, Jort is responsible for leading the strategic execution of the Brand, Marketing and Communications (BMC) technology roadmap and driving innovation and change.2
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Accenture: Prior to EY, Jort led Accenture's global social media efforts, a position that required him to relocate from Amsterdam to New York City six years ago.5
Expertise and Contributions
Jort is recognized for his:
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Social Media Mastery: He is described as a passionate social media executive, having not only practiced in the field but also produced an MBA project on the topic.1
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Advisory Skills: His expertise makes him a valuable adviser to marketing and communications organizations.1
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Brand Elevation: Jort is known for his ability to elevate global brands and drive sales for top 50 brands worldwide.
Personal Insights
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Work-Life Balance: Jort has shared his experiences on balancing his professional career with fatherhood, highlighting the challenges and rewards of maintaining a work-dad balance.5
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Thought Leadership: He engages with current business literature and shares his insights, as evidenced by his thoughts on "The Disruption Mindset," which he found thought-provoking and relevant.6
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Global Perspective: Jort participates in high-level business events, such as the World Economic Forum in Davos, and shares his observations on global trends.7
Online Presence
Jort maintains an active online presence:
- He aggregates content about open branding and social media on various platforms including Instagram, Twitter, and LinkedIn.4
- His LinkedIn profile (username: jortpossel) serves as a primary platform for professional networking and sharing industry insights.123
Jort Possel's career trajectory and expertise position him as a influential figure in the digital marketing landscape, particularly in the realm of global brand strategy and social media marketing for large corporations.
