Jordan Crane

Jordan Crane is a Creative Director at Wolff Olins, a global branding consultancy known for its innovative approach to brand strategy and design. Based in New York, Crane has played a significant role in various high-profile projects, including the rebranding of Current TV, which sought to redefine its identity in the competitive media landscape. Under his direction, the project produced a bold logo that symbolizes the brand's dynamic and forward-thinking nature.12

Crane's background includes extensive experience in creative direction and design, having previously worked at Apple and other notable firms. He is recognized for bridging the gap between various creative disciplines, fostering collaboration among diverse teams to enhance brand storytelling and engagement.234 His educational foundation was laid at Cornell University, where he developed his design skills and creative vision.3

At Wolff Olins, Crane emphasizes a culture of innovation and creativity, steering away from conventional presentation methods and encouraging a more collaborative environment among creatives.2 His leadership style reflects a commitment to nurturing talent and promoting a work-life balance, which he believes is essential for producing groundbreaking work.2