Joost Van Pelt

Joost Van Pelt is a seasoned leader with 20 years of experience at Nike, excelling in various roles across sales, brand management, and product development.

Throughout his career, Joost has demonstrated a talent for identifying exceptional individuals, building high-performing teams, and fostering a culture of growth and success.

With a background that includes leadership positions in niche sneaker culture, key account management, and overseeing Nike's largest commercial sector globally, Joost has a proven track record of delivering sustainable growth and exceptional results.

Joost's educational background includes a Bachelor's degree in Small Business & Account Management from Rotterdam University of Applied Sciences, which has provided him with a solid foundation for his successful career in the industry.

Currently serving as the EMEA Senior Sales Director for Nike Sportswear (NSW), Joost's strategic mindset, deep market knowledge, and strong network of industry connections have been instrumental in driving business growth amidst a rapidly evolving digital and direct-to-consumer landscape.

Joost's leadership philosophy is centered around connecting work to passion, fostering a culture of excellence, and bringing together top-tier talent to achieve outstanding personal and professional performance.

His extensive experience, ranging from leading key accounts to managing director-level teams, positions Joost as a dynamic and influential figure in the global sports and lifestyle market.