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Bettina Rodriguez
Senior / Director-level Executive - Thought leader with solid marketing & sales expertise
Bettina Rodriguez is a seasoned professional known for her exceptional leadership skills in strengthening corporate culture and surpassing expectations through managing multifunctional teams, strategic planning, market expertise, and creating tailored marketing solutions.
Her educational background includes Executive Program in Leading and Managing Globally from Yale University, Master's degree in Cultural Management - Visual Arts from Universidad de Chile, and various executive programs from prestigious institutions like INSEAD, Massachusetts Institute of Technology, and Sotheby's Institute of Art.
Bettina has held key roles at top organizations such as Global Vertical Lead in Consumer Goods at Google, Industry Manager focusing on Branding & Travel at Google, Marketing Director & Strategic Manager at Handel Trading Group, and Brand Manager positions at Procter & Gamble where she managed various product lines and led marketing initiatives.
Additionally, she has served as a Board Member for the Friends of the Contemporary Museum of Art Corporation and advised on marketing, management, and corporate structure for BC Magazine & Galería Artium.
Her expertise spans across brand management, strategic marketing, leadership, market analysis, and cultural management, making her a versatile professional with a wealth of experience in driving business growth and innovation.
