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Jonny Freeman
Founder i2 media research Ltd & Flashy Ltd & Professor of Psychology & Academic Lead Knowledge Exchange, Goldsmiths UoL
Professional Background
Jonny Freeman is a distinguished expert in media and consumer psychology, human factors, and user experience (UX) with extensive experience in both academia and entrepreneurship. His career is marked by a commitment to applying fundamental psychology research to enhance the effectiveness and appeal of digital media products and services. As he adeptly bridges the gap between theoretical insights and practical applications, Freeman has made significant contributions to the field that are recognized both nationally and internationally.
In 1999, Freeman launched his research journey as an academic at Goldsmiths, University of London, where he quickly established himself as a key player in the realm of media psychology. Respected for his innovative approach, he has garnered the highest research grant income during his tenure at Goldsmiths, demonstrating his ability to attract funding for impactful research projects. He has played an integral role in leading large-scale collaborative R&D efforts and mentoring the next generation of researchers. His transition from academia to entrepreneurship began with the founding of i2 media research, which he established in 2002. Through this venture, Freeman directed over 250 successful research projects for a diverse range of clients across commercial, public, and third sectors, ultimately solidifying his reputation as a thought leader in consumer behavior and digital media effectiveness.
Freeman's entrepreneurial spirit led him to found Flashy Limited in 2016, a company designed to improve the user experience in both online and physical retail environments. By integrating innovative technologies, Flashy provides customers with personalized communication and seamless access to their product history, which helps enhance customer engagement and boost sales. His work in this area has garnered significant attention, as it highlights the importance of optimizing user interactions in retail spaces, particularly in the rapidly evolving landscape of digital media.
Freeman's commitment to advancing media psychology is further exemplified by his development of transformative tools, such as the i2 Subjective Salience Scale in 2015, aimed at improving pre-testing for advertising and messaging. His earlier work, including the 2001 ITC-Sense of Presence Inventory, paved the way for measurable user experience assessments in Virtual and Augmented Reality, establishing Freeman as a leading innovator in this area.
Education and Achievements
Freeman's academic foundation began at The University Of Sheffield, where he studied Psychology for his Bachelor of Science degree. Continuing his education, he earned a Doctor of Philosophy in Psychology from the University Of Essex. This robust educational background has provided him with a deep understanding of psychological principles and research methodologies, which he has applied throughout his career.
Freeman's academic prowess is also evidenced by his role as a Professor in the Psychology Department at Goldsmiths, University of London. Alongside teaching, he has served as the Creative Industries Policy and Engagement Fellow at the Arts and Humanities Research Council (AHRC), further indicating his commitment to promoting impactful research and knowledge exchange.
Throughout his illustrious career, Freeman has held a variety of leadership roles, showcasing his versatility and adaptability. In addition to founding and directing companies, he has contributed his expertise as a Senior Research Fellow at the University of Essex, an Account Manager at McCann Erickson Manchester, and an ITC Research Fellow at Goldsmiths. His advisory roles at notable organizations including GlaxoSmithKline's European Shopper Science Lab and BearingPoint Institute indicate his recognition as a trusted consultant in the industry.
Freeman's contributions go beyond academic research and entrepreneurship. His publication of an easy-to-use toolkit with Nesta for Digital Catapult reflects his dedication to sharing knowledge and providing practical solutions to industry challenges. This toolkit is specifically geared towards enhancing the immersive user experience for XR content, showcasing his innovative thinking in a fast-evolving field.
Achievements
Jonny Freeman is a remarkable individual whose career is adorned with notable achievements that have significantly impacted media psychology and user experience. His contributions have successfully merged academic research with practical applications, benefitting businesses and consumers alike. Some key achievements include:
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Founder of i2 media research: Established a leading research company that conducted over 250 successful projects across UK and international clients, enhancing the understanding of consumer behavior.
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Founder of Flashy Limited: Created an innovative platform that improves the retail experience, engaging customers and enhancing sales through personalized interactions.
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Development of the ITC-Sense of Presence Inventory: Pioneered a measurement tool for Virtual and Augmented Reality user experiences, which has been licensed to over 600 academic labs and international media/tech companies.
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Creation of the i2 Subjective Salience Scale: Developed a validated pre-testing tool for advertising, further showcasing his expertise in consumer psychology.
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Extensive Academic and Research Leadership: As a Professor, he has led significant collaborative R&D efforts, supervised research students, and contributed to the advancement of impactful research in psychology.
In summary, Jonny Freeman exemplifies a dedicated professional who seamlessly blends academia and entrepreneurship to push the boundaries of media psychology and user experience. Through his innovative contributions and commitment to advancing understanding in these fields, he has established himself as a leading figure worthy of recognition and admiration.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.