Jonathan Tofel

Jonathan Tofel is a seasoned entrepreneur, Founder, and CEO of Mission Field, a renowned global innovation, strategy & insights consultancy that has been recognized on prestigious lists like Financial Times America's Fastest-Growing Companies and INC 5000.

With over two decades of experience in consumer packaged goods (CPG) innovation, Jonathan has spearheaded groundbreaking developments in Fortune 500 companies across multiple categories, collaborating with clients globally to generate thousands of unique product ideas and over 200 innovations for top brands such as PepsiCo, Clorox, Kraft-Heinz, and many more.

Before establishing Mission Field, Jonathan excelled in marketing and innovation roles at P&G and Clorox, contributing significantly to the growth of disruptive CPG startup OxiClean. Leveraging his comprehensive industry background, he devised an entrepreneurial model for CPG innovation that streamlines the product development cycle from years to as little as 9 months, addressing critical challenges faced by large manufacturers today.

A distinguished speaker and author, Jonathan has shared his insights at various industry platforms and recently co-authored the book 'Fire in the Machine: Driving Entrepreneurial Innovation in Large Organizations,' which introduces the EMBR model designed to instill startup agility and disciplined risk management in corporate settings.

Jonathan Tofel holds an MBA in Marketing and Entrepreneurship from the University of Colorado, Boulder, and is actively engaged in the art and theatre community in Denver, Colorado. Apart from being a rock climber, he enjoys traveling internationally with his family, sharing the wonders of the world with his three children.

His specialties encompass a wide array of areas including new product innovation, strategy development, entrepreneurial approaches, research and development, qualitative and quantitative insights, and corporate leadership, showcasing his versatility and expertise in driving business growth and innovation.