Jonathan Rubinstein

Jonathan Rubinstein is the founder of Joe Coffee, a renowned specialty coffee roaster and a chain of acclaimed cafes in New York City. He transitioned from a successful career in entertainment to revolutionize the coffee scene with a focus on quality and craftsmanship.

In the early 2000s, Jonathan recognized the lack of emphasis on coffee quality in NYC cafes, leading him to establish Joe Coffee in 2003, dedicated to elevating coffee into a culinary art form. This initiative played a pivotal role in the emergence of the third wave coffee movement in New York.

Over the years, Joe Coffee has flourished under Jonathan's leadership, growing to over 20 locations in the region. The company's success led to the establishment of a roasting facility in 2019 and the development of robust wholesale, catering, and educational programs, solidifying its status as a beloved coffee provider in NYC.

Jonathan Rubinstein's educational background includes a Bachelor of Arts in Psychology from Skidmore College and a Master of Education in Elementary Education and Teaching from John Carroll University.

With his diverse professional experience ranging from talent management to founding and leading Joe Coffee, Jonathan has made significant contributions to the coffee industry and continues to drive innovation and excellence in specialty coffee.