Jonathan Holtby

Jonathan Holtby is an entrepreneur and technology executive based in Whittlesford, England. He is currently the CEO and Founder of Flex, a company he started in January 2022.1 Flex is an early-stage research company in machine learning and artificial intelligence that creates real-world skill profiles from video game data.12

Some key points about Jonathan Holtby:

Professional Experience

• Current Role: CEO & Founder at Flex since January 20221
• Member of C100 since August 20221
• Advisor at Deeptech Labs since June 20211

Entrepreneurial Background

• Flex is his fourth startup, following ventures like dataswift.io, firebird.ai, and tack-app.com1
• Founded the Cambridge Startups community in 20161

Previous Roles

• Community Manager at Deeptech Labs (January 2021 - June 2021)1
• Community Manager at Dataswift (January 2017 - January 2018)1
• Founder of Firebird Quantum Machine Learning (January 2015 - October 2016)1
• Consultant for various companies including Avaya, British Telecom, Hitachi Data Systems, and ZTE in Dubai (May 2013 - December 2014)1

Unique Background

Before his career in technology and entrepreneurship, Jonathan was an accomplished opera singer, performing on stages in Canada, the US, Australia, South Korea, and the UK.1

Jonathan Holtby's current focus with Flex is on advancing credentialing by learning skills from video games, aiming to create valuable soft skill profiles for hiring and other purposes.12