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Jonas Halpren
Development, Strategy & Operations Professional - Video / OTT / Mobile / Native - Seeking Video Inventory & Content
Jonas Halpren is a seasoned professional in the digital advertising and ad tech industry with over 20 years of experience.1 However, it's important to note that his current role at Rhebus, Inc. is Head of Business Development - Fractional, not Vice President Operations as mentioned in the query.1
Professional Experience
Jonas Halpren has held several key positions throughout his career:
At Rhebus, Inc.:
- Head of Business Development - Fractional (2018 - Present)
- Responsibilities include developing CTV, inApp, and DT Video Demand and Supply partnerships, providing account management to publisher partners, and creating marketing programs for acquisition and account growth.1
Previous Roles:
- Director - Partner Monetization at Synacor (2017 - 2018)
- Director Inventory - Video at AOL (2014 - 2016)
- Sr. Director Business Development at Federated Media Publishing, Inc. (2010 - 2012)
- Manager / Director Channel Development at Federated Media Publishing, Inc. (2007 - 2011)
Expertise and Skills
Jonas Halpren specializes in:
- Publisher-focused business development
- Account management
- Marketing
- Ad tech
- CTV (Connected TV)
- OTT (Over-the-Top) media
- Omnichannel video
He describes himself as a passionate Go-to-Market leader on a mission to revolutionize how businesses approach revenue growth and monetization in the digital age.1
Education
- MBA in Marketing from the University of Wisconsin-Madison School of Business (1994 - 1996)
- BA in Sociology from the University of California, Santa Barbara (1990 - 1992)
- BA in Sociology from the University of Colorado at Boulder (1988 - 1990)1
Jonas Halpren is based in Menlo Park, California, and is active on LinkedIn, frequently sharing insights about the ad tech industry, CTV advertising, and digital innovation.234