Abhynay Kamalakar

Abhynay Kamalakar is the CEO and Co-founder of WinkLeads Inc., a company based in Hyderabad, Telangana, India.1 He is a passionate adtech professional with over 16 years of experience in the digital marketing and advertising industry.1

Professional Background

Abhynay specializes in several areas of digital marketing:

• OTT/CTV advertising
• Video and display advertising
• Search arbitrage
• Performance marketing
• Programmatic advertising
• Media buying

He has a strong background in digital strategy, ad operations, yield optimization, publisher operations, business development, and media buying.1

Career History

Before co-founding WinkLeads, Abhynay held several notable positions:

• COO & Business Head at WinkLeads
• Co-Founder & COO at ADVIVIFY
• Senior Vice President - Programmatic at Adsiduous Media
• Director - Ad Management at ClearPier
• Publisher Operations Account Manager at PubMatic
• Associate - Ad Operations at United Online

Education

Abhynay's educational background includes:

• Master's Degree in PGDBM from Narsee Monjee Institute of Management Studies
• Bachelor of Commerce (B.Com Honours) in Accounting and Finance from Loyola Academy, Hyderabad (2005-2008)1

Skills and Expertise

Abhynay is skilled in various aspects of digital advertising, including:

• Media buying and planning
• Campaign management
• Inventory forecasting
• Ad serving and video mediation platforms
• SSPs, DSPs, and Ad Exchanges
• Open RTB Integrations
• Performance Marketing
• Technical aspects of advertising operations (CPM, CPA, CPC, CPI, CPL, Native, CTV)

He is also Google Ads Display & Video Certified, having received this certification in August 2021.1