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    Jon Schulz

    CMO, Lecturer and Advisor

    Jon Schulz is a seasoned marketing professional and educator with extensive experience in digital marketing, advertising, and business development. He currently serves as a Marketing Lecturer at the University of Michigan's Stephen M. Ross School of Business, where he teaches topics related to Digital Marketing Analytics & Advertising using an interactive, case-based approach.2

    Professional Background

    Jon Schulz's primary role is Chief Marketing Officer (CMO) at Viant Technology, a position he has held since 2014.2 At Viant, he leads the marketing organization, overseeing areas such as brand and product marketing, advertising, marketing science, business development, strategic partnerships, corporate communications, and creative services.2

    Career Highlights

    • Viant Technology: Jon joined Viant in 2008 as Senior Vice President of Global Category Development. He later became EVP of Business Development before assuming his current role as CMO.2

    • Ford Motor Company: Prior to Viant, Jon held several positions at Ford, including Head of Digital Marketing & CRM for Ford, Lincoln, and Mercury brands in the U.S. from 2006 to 2008.2

    • Industry Advisor: Jon has served as an advisory board member for several tech-driven startups, including Work Truck Solutions, motormindz, CatalystXL, and GoMoto.2

    Education

    Jon holds an MBA in Marketing from Indiana University's Kelley School of Business and a BS in Management Information Systems from Central Michigan University.2

    Expertise and Recognition

    Jon is recognized as an industry thought-leader in automotive, digital marketing, CRM, and data-driven targeting and measurement.2 He is a regular speaker and panelist at ad tech industry events, sharing his insights and expertise.1

    Jon Schulz's LinkedIn profile can be found at linkedin.com/in/jon-schulz-4780ba4, where more details about his professional experience and accomplishments are available.2

    Highlights

    May 13 · admonsters.com
    Advertisers, Are You Ready for This Year's Election Cycle?

    Related Questions

    What are some key topics Jon Schulz covers in his marketing lectures at the University of Michigan?
    How has Jon Schulz's experience at Ford Motor Company influenced his teaching at Michigan Ross?
    What are some notable projects Jon Schulz has led at Viant Technology?
    How does Jon Schulz integrate data-driven marketing strategies into his teaching?
    What are the main focus areas of Jon Schulz's research initiatives at Viant?
    Jon Schulz
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    Jon Schulz, photo 2
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    Experience

    Chief Marketing Officer at Viant Technology (2014 - Present)
    EVP, Business Development at Viant Technology (2010 - 2014); SVP, Global Category Development at Viant Technology (2008 - 2010); Head of Digital Marketing & CRM at Ford Motor Company (2006 - 2008); IT Professional at Eli Lilly and Company (1991 - 1994)

    Education

    MBA in Marketing from Indiana University - Kelley School of Business (1994 - 1996); BS in Management Information Systems from Central Michigan University (1987 - 1991)

    Location

    Detroit Metropolitan Area