Jon Bains

Jon Bains is a marketing and business strategist who has had a notable career in the digital and creative industries. He is the founder of Obsolete.com, an ethical AI consultancy.2

Career Highlights

Early Career:: Bains began his professional journey as a university dropout, founding and editing Convulsion magazine in Edinburgh. In 1994, he moved to London to launch IUMA Europe, a pioneering music portal that predated platforms like Mp3.com and iTunes.1

Web Agency Experience:: After working on Radio 1's first interactive project, Bains co-founded Obsolete, one of the UK's first web agencies.1 Although Obsolete as a web design agency closed in May (year not specified), Bains later launched a new agency called Lateral.4

Current Role:: Bains is currently focused on Obsolete.com, which has evolved into a consultancy that enables people and businesses to "Work The Future." The company helps founders and teams use AI for everyone's benefit, emphasizing a future-forward and equitable approach to AI.3

Expertise and Approach

Bains is known for his:

• Strategic thinking and ability to approach client challenges from multiple angles2
• Broad-ranging experience and knowledge in the digital space
• Focus on ethical AI and its implications for businesses and individuals

Obsolete.com, under Bains' leadership, offers AI-enhanced coaching tailored to businesses and provides team training customized to meet specific needs and goals.3

Jon Bains continues to be an active figure in the digital strategy and AI consulting space, leveraging his extensive experience to help businesses navigate the evolving technological landscape.