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Alex Tshering

Chief Growth Officer at Kumu

Alex Tshering is the Senior Vice President of Growth Marketing at FIGS, a company known for its premium medical scrubs and apparel. He has a significant background in marketing and growth strategy, having held various roles within FIGS since joining the company in July 2017. His positions have included Director of Growth and Acquisition, Vice President of Marketing, and now SVP of Marketing, where he has been instrumental in driving the company's marketing initiatives.

Before his tenure at FIGS, Tshering served as Chief Growth Officer at Kumu, a social entertainment platform, from April 2021 to November 2022. He has also worked in various marketing roles across different companies, including BetaGiant Inc., Core Digital Media, and W Media, showcasing his extensive experience in digital marketing and client relations.

Tshering holds a Bachelor of Arts degree in Asian American Studies from the University of California, Santa Barbara. His contributions to the marketing field have been recognized with honors such as being named one of DMN's "40 Under 40" in August 2019, which celebrates outstanding marketers who have excelled early in their careers.1 2

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Experience

Chief Growth Officer at Kumu (April 2021 - November 2022)

SVP of Marketing at FIGS (August 2019 - April 2021), Vice President of Marketing at FIGS (January 2018 - August 2019), Director of Growth and Acquisition at FIGS (July 2017 - January 2018), BetaGiant at BetaGiant Inc. (May 2014 - February 2015), Social Media Manager at Core Digital Media (February 2013 - May 2014), Partner at W Media (September 2011 - February 2013), Senior Media Buyer at eJam.com (December 2010 - June 2011), Managing Partner at Yoga Flame LLC. (January 2009 - December 2010), Director of Client Relations at Tracking202 (September 2009 - November 2010), Co-Director at Kamay at Puso (November 2006 - February 2010), Sales and Marketing Analyst at John Laing Homes (May 2005 - May 2008)