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Fraser Kennedy
CEO at Youyun Distilling Company
Fraser Kennedy is a leading professional in the beverage industry, offering comprehensive support for in-house and original equipment manufacturing (OEM) production for a broad range of drink products. With a wealth of experience in technical consulting, commercial support, supply chain management, marketing, and packaging design, Fraser is an expert in beer, wine, spirits, and non-alcoholic beverages. His education includes a Bachelor of Arts in Political Science and Government from the University of Canterbury, as well as a Diploma in Brewing and Brewing Science from the Institute of Brewing and Distilling. Fraser also earned a concise course in brewing technology, Brewing Science from the World Brewing Academy. Fraser has held various executive positions in the beverage industry, including being the CEO at Shangri-La Youyun Distilling Company, managing director at Shanghai Riviera Trading Co. 上海瑞弗亚贸易有限公司, and brewmaster - Brewpubs Asia at Anheuser-Busch InBev. He has also served as a consultant at Brewing Insights and New Product Development Manager at Smartonic New Zealand. Fraser's deep expertise in the beverage industry comes from his experience working in different roles, including head brewer, bartender, food and beverage attendant, and bar manager.