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    Dan Ackerman

    Vice President of Client Development at The Trade Desk

    Professional Background

    Dan Ackerman is a highly accomplished executive known for his dynamic leadership and entrepreneurial spirit in the realms of Advertising Sales and Business Development. Spanning over 15 years, his career trajectory includes prestigious positions at major companies across the Internet, television, and professional sports marketing sectors. His impressive track record of exceeding revenue goals is complemented by his strategic insight into long-term business initiatives that drive growth and success.

    Ackerman began his career with a solid foundation in sales, initially making his mark as an Account Executive with the Philadelphia Eagles, where his passion for the industry ignited. From there, he demonstrated his exceptional sales acumen as he escalated through various roles at CBS Television Stations, ultimately serving as the National Sales Manager for the West ad sales division. His tenure at CBS Corporation saw him take on increasingly strategic positions, including Vice President and Director of Sales, as well as Senior Vice President of Ad Innovation and Strategy, where his innovative approaches to advertising paved the way for enhanced revenue and market share.

    Throughout his career, Ackerman has held key roles in leading companies that shape the face of digital marketing. As the Chief Revenue Officer at Samba TV, he brought innovative solutions and strategies to the forefront of the digital advertising landscape. His role as Vice President of Client Development at The Trade Desk showcases his ability to leverage technology and data to optimize advertising outcomes for clients. With a robust understanding of the intersection between technology and sales, Ackerman has established himself as a thought leader in navigating the dynamic landscape of digital and traditional advertising.

    Education and Achievements

    Ackerman's educational journey began at Byram Hills High School, where he laid the groundwork for his future pursuits. He later attended the University of Maryland College Park, earning a Bachelor of Arts degree that would serve as a catalyst for his development in the business world. His education equipped him not only with critical thinking skills but also with a rich understanding of communication, crucial for his success in sales and business development.

    Dan's career is marked by notable achievements that have garnered respect and admiration within the industry. His visionary leadership at CBS Corporation helped spearhead innovative advertising solutions that responded to the demands of an ever-evolving market, setting benchmarks for revenue growth and strategic direction. His work in both traditional and digital media has provided him with a unique perspective on how to effectively engage consumers and maximize advertising impact.

    As an executive dedicated to driving results, Ackerman has consistently cultivated successful client relationships that reinforce long-term success strategies. He actively promotes a results-driven culture within his teams, ensuring that everyone is aligned with the business goals that lead to considerable revenue achievements.

    Achievements

    1. Revenue Growth: Dan Ackerman has a proven ability to exceed revenue targets and contribute to overall business performance through innovative sales practices and strategic partnership development.
    2. Leadership in Technology Integration: As Vice President at The Trade Desk, he has been at the forefront of integrating advanced advertising technology, enhancing the efficacy of sales initiatives.
    3. Strategic Innovation: Throughout his tenure with CBS Corporation, Ackerman played a critical role in the development and implementation of pioneering advertising strategies, solidifying the company’s reputation as an industry leader.
    4. Client Development: His experience in establishing and nurturing significant client relationships has led to the successful execution of various high-impact advertising campaigns.
    5. Industry Influence: Ackerman's multifaceted expertise in both the traditional and digital advertising landscapes has earned him a reputable position in the market, making him a sought-after speaker and consultant in various industry forums.

    tags':['Advertising Sales','Business Development','Executive Leadership','Digital Marketing','Television Marketing','Sports Marketing','Client Development','Revenue Growth','CBS Corporation','The Trade Desk'],

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    Highlights

    Mar 17 · AdNews
    The Trade Desk expands Samba TV partnership to Australia - AdNews
    Mar 16 · Business Wire
    Samba TV and The Trade Desk Expand Partnership Globally - Business Wire
    Dan Ackerman
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    Location

    San Francisco Bay Area