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John Stevenson
Director of Marketing at Silver Crystal Sports • Rotman MBA
John Stevenson is a highly experienced professional with a background in marketing, specializing in integrated marketing campaigns. With over 14 years of experience, John is a Rotman MBA graduate known for his expertise in developing consumer experiences through technology.
John's specialties include business and partnership development, delivering award-winning presentations, leading cross-functional teams, and project management. His skills also cover various aspects of digital marketing such as content development, email marketing, performance-based advertising, SEM, SEO, and paid social media. Additionally, he is well-versed in event and experiential marketing, as well as financial forecasting and budget management.
His educational background includes a Certificate in Digital Marketing Management from the University of Toronto, studies in Sport and Event Marketing at George Brown College, a Bachelor of Arts in Business and Fine Arts from Bishop's University, and an MBA in Marketing, Strategy, & Business Design from the Rotman School of Management at the University of Toronto.
Throughout his career, John has held key roles in reputable organizations. He served as the Director of Marketing at Silver Crystal Sports and previously as the Director of Marketing at Silver Crystal Group. Prior to that, he was the Head of Marketing and Assistant Director of Hospitality at The MRG Group, as well as the Head of Digital Marketing at 365 Sports Inc. His professional journey also includes positions such as Account Manager in Business Development at Black Chalk Marketing, Managing Director and Founder of ElectriCITY Events Inc., Project Manager at Speed-XM, Field Manager at Endo Networks Inc., and roles in sales and marketing at Instore Products Limited.