Candice Collison

Candice Collison is a startup founder and sustainable fashion enthusiast with a strong background in the apparel industry. With over fifteen years of experience in digital marketing, she is a seasoned consultant specializing in digital advertising and eCommerce marketing.

Candice is a passionate advocate for digital marketing platforms, measurement tools, and advertising attribution methods. She excels in analyzing consumer trends, competitor performance, and industry shifts to develop effective media solutions that drive client success.

Her expertise spans across various specialties including Direct-to-Consumer (DTC) strategies, Ecommerce customer acquisition and retention, Paid search, SEO, Email marketing, CRM, Business development, Market research, Project management, B2B sales and marketing, Marketing strategy, Talent management, Event marketing, and Client management.

Candice Collison holds an MBA in Marketing/Marketing Management from Northwestern University's Kellogg School of Management and a BA in English from the University of Virginia.

Throughout her career, Candice has held key positions at reputable organizations including Chief Marketing Officer at Mightly, Industry Advisor at Northwestern University's Kellogg School of Management, Co-founder, CEO & Creative Director at OfanOrigin, Marketing Lead at Facebook, and many more.

She has a rich professional background, having served in roles such as CEO & Founder at Mod + Ethico, Client Solutions Manager at Facebook, Sr. Analytical Lead at Google, Account Manager at Google, Digital Marketing Manager at The North Face, and Sr. Web Marketing Specialist at Time Life.