John Rikhtegar

John Rikhtegar is a rising leader in the field of technology and eCommerce, with a diverse background across several industries. A graduate of Western University's Ivey Business School, Rikhtegar got his start as an Enterprise eCommerce Consultant at Shopify Plus, where he helped young founders establish a strong foothold in the industry. From there, he moved on to VaynerMedia, where he oversaw the agency's eCommerce arm in both the UK and North America, helping both DTC and F100 clients build defensibility and differentiation into their businesses. Today, he is the Chief of Staff and SVP of Business Transformation at Kognitiv Corporation, a technology-forward loyalty company that helps brands drive acquisition and engagement.

With his extensive experience in eCommerce, strategy, and leadership, Rikhtegar is poised to continue making a significant impact in the industry. His unique perspective on the democratization of technology and its impact on brands and retailers has made him a sought-after advisor and collaborator, as he helps businesses navigate the complexities of the modern marketplace. Whether working with startups or established brands, Rikhtegar brings a wealth of knowledge and expertise to the table, and his contributions have helped to shape the future of eCommerce.