John Ridgeway is a well-rounded executive with a positive and motivating leadership style that has driven the success of many transformational change initiatives. As a veteran integrated direct marketing executive, he has a great deal of experience building and transforming direct-to-consumer and direct-to-business brands into digital-based businesses. He has worked with a variety of leading global brands in financial, banking, telecommunication, publishing, environmental science, consumer health, and pharmaceutical. John is a skilled digital marketer and is knowledgeable about today's digital ecosystem trends and omni-channel capabilities. With his specialties in managing omni-channel marketing, new customer acquisition, retention, loyalty programs, new product launches, offers and business models, and building lasting customer relationships, he is a leader that brings value to any organization.