John Miglautsch

John Miglautsch is a seasoned Direct Marketing Consultant currently associated with Gloria Gates CARE. He is also the President and founder of Miglautsch Marketing, Inc., based in Hartland, Wisconsin, where he has been active since 1990. His firm specializes in database marketing systems and consulting services for direct marketing clients across North America and Europe.12

Professional Background

• Experience: John has over 38 years of experience in direct mail and catalog marketing. He has played a pivotal role in launching several catalog companies and has expertise in predictive modeling, customer analytics, and database marketing strategies.2
• Leadership Roles: He has held significant positions such as President of the Wisconsin Direct Marketing Association and Executive Director of the International Society for Strategic Marketing. He has also been recognized as Direct Marketer of the Year by the Wisconsin DMA.12

Contributions and Achievements

• Public Speaking: John is an international speaker and author, frequently sharing insights on topics like BIG data and direct marketing. His presentations have been featured at various industry seminars across the United States and internationally.1
• Publications: He authored "Spinning Straw Into Gold: A Guide to the Magic of Turning Data Into Money" and contributed to prominent direct marketing literature.12

Skills and Specialties

John Miglautsch's specialties include:

• Predictive Modeling
• Customer Data Analysis
• Database Development
• Direct Marketing Consulting
• Catalog Circulation Management

He is known for his ability to leverage data to identify profitable customer segments, thereby enhancing growth and profitability for his clients.2