John MiglautschHartland, Wisconsin, United States, United States
John Miglautsch is a marketing consultant with over 38 years of experience in direct mail and catalog marketing. He is an expert in predictive modeling, database marketing, and circulation modeling, helping companies increase growth and profit through fundamental direct marketing strategies and tactics. Throughout his career, John has helped launch five catalog companies and worked with notable organizations such as United States Postal Service, Cabella's, Guitar Center, Hudson's Bay Company, Adobe, and General Motors Credit Card to generate millions of dollars in profit improvement.
John is the founder and owner of Miglautsch Marketing, Inc., where he focuses on testable customer segmentation using AI and machine learning. He is also the former President of the Wisconsin Direct Marketing Association and the Executive Director and CEO of the International Society for Strategic Marketing. Additionally, John has held positions such as Chief Marketing Officer at Reco Cement Products, LLC, Vice President at DataUniversity.com, Platinum Business Owner at Amway, Director of Direct Marketing at Meyer & Wallis, and VP of Marketing at Norscot Group, Inc.
John holds a Professional Direct Marketing (PDM) Certification from the University of Missouri-Kansas City and has studied philosophy, history, and communications at University of Wisconsin-Madison. He is highly regarded in his field, having been named Marketer of the Year by the Wisconsin DMA and recognized as an international speaker.