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John McBride
Head of Growth at Chewie Labs
Professional Background
John McBride is a highly accomplished data-driven growth, product, and marketing leader with a remarkable track record of success in high-growth startups and emerging markets. Gaining invaluable experience as an early employee at notable companies such as Lyft, Eaze, and Calm, John has consistently demonstrated his prowess in fostering product innovation, developing effective marketing strategies, and driving significant growth. With his extensive expertise, he has become a key figure in the growth and marketing landscape, particularly in industries characterized by dynamism and rapid change.
At Chewie Labs, John serves as the Head of Growth, where he utilizes his vast experience and data analysis skills to strategize and implement growth initiatives that have a measurable impact on the company. Before this role, he held several positions at Calm, ranging from Product Manager to Senior Manager of New Products & Content Programs, as well as Growth & Marketing Lead for Calm for Business. His multifaceted roles allowed him to hone his capabilities in product management and marketing, creating and deploying successful growth strategies that enhanced user engagement and satisfaction.
Prior to his tenure at Calm, John shared his expertise as a Senior Manager of Growth & Strategy at Eaze and has a history of impactful contributions at Lyft, where he was a Senior Manager of Growth Marketing after starting as a community manager, illustrating his dynamic ascent through the company’s ranks. Beyond the tech industry, John's diverse experience includes roles in government and non-profit organizations, emphasizing his solid understanding of various sectors and the unique challenges they face in strategy and communication.
Education and Achievements
Educationally, John possesses a Bachelor of Arts (B.A.) in International Economics & Political Science from The George Washington University, distinguished by a commitment to understanding the intersecting forces that drive economic and political decisions. His academic endeavors have led to an impressive skill set that combines analytical rigor with nuanced insights into both domestic and global markets.
In addition to his undergraduate education, John has studied Advanced Arabic at the University of Jordan, enriching his global perspective and enhancing his ability to communicate with diverse populations. His participation in the Mindfulness Meditation Teacher Certification Program at the Greater Good Science Center at the University of California, Berkeley reflects his dedication to personal growth and his belief in the value of mindfulness both in life and work.
Moreover, he has gained practical expertise in data analysis through coursework at General Assembly, enabling him to make informed decisions that propel business growth. His schooling at the prestigious Concord-Carlisle High School and The Fenn School laid a strong foundation for his intellectual curiosity and interpersonal skills, which are evident in his professional interactions.
Achievements
John's career trajectory is punctuated with a multitude of noteworthy achievements. As a pivotal early employee at Lyft, he contributed significantly to the company's formative stages, developing effective community strategies that helped propel Lyft to become one of the leading rideshare platforms globally. His efforts in growth marketing during his tenure there helped shape the way Lyft engages with its users and communities.
At Eaze, John was instrumental in driving growth and optimizing marketing strategies that laid the groundwork for the company's success in the cannabis delivery space. His innovative thinking and keen understanding of market dynamics enabled Eaze to position itself prominently within the industry and expand its reach.
Additionally, his influence at Calm, particularly during his roles overseeing growth and strategy, is marked by the successful launch and management of initiatives that significantly bolstered user acquisition and retention rates. As a thought leader in the wellness space, John's marketing strategies not only reached new audiences but also contributed to a broader societal dialogue on mindfulness and mental health. He has played a vital role in integrating mindfulness practices within corporate environments through Calm for Business, showcasing his commitment to enhancing workplace wellbeing.
Beyond his professional roles, John is passionate about leadership and community building. His initiative, We the Future, demonstrates his desire to inspire positive change and drive growth beyond conventional business metrics. His early experiences working in politics, including as a Communications Assistant at the U.S. House of Representatives and as a Field Organizer for the Obama campaign, reveal his dedication to civic engagement and advocacy for community development, shaping him into a well-rounded leader devoted to making an impact in various sectors.
Conclusion
In summary, John McBride is a seasoned professional with a wealth of experience spanning startup environments, product development, and growth-focused marketing. His educational background, diverse professional journey, and commitment to mindfulness and community engagement reflect the multidimensional nature of his expertise. As he continues his career, John remains an influential voice in the realms of growth strategy and marketing, poised to lead and inspire those around him in the pursuit of innovation and excellence.