John Lee, a seasoned entrepreneur, has founded various successful ventures and has a unique background in technology, sales, and business development. He studied at the University of California, Los Angeles, and has a passion rooted in sports which he integrated with his entrepreneurial journey. In 2015, Lee founded UrbanFutsal LA, a business that orchestrates small-sided tournaments, events, pickup games, league matches, and viewing parties. In partnership with Adidas, Lee also operates The Base LA, a top-tier sports facility and creative venue. Additionally, Lee is the Founder and Editor-in-Chief of Urban Pitch, a lifestyle website dedicated to uniting the global soccer community with urban fashion and street culture. He is adept at creating original in-house content and digital media and has a particular focus on the influential "urban football" niche. Lee's diverse experience includes working on large and startup environments, providing enterprise class solutions to the Fortune 500 and Federal government. He specializes in areas such as Strategy, Sales, Technical Sales, Business Development, Client Consulting, Operations, and Digital Media.