Kyle Frazier

Kyle Frazier is a creative brand strategist and partner at Archtoculture, a creative agency.2 He specializes in brand development, creative direction, and business development, with a focus on guiding startups from conception to activation while preserving brand integrity.23

Professional Background

Kyle has extensive experience in the branding and creative industries:

• He is a former Target Brand Alum who transitioned into co-founding an agency.2
• His work has been featured in national ad campaigns.1
• He has won the North American Cosmoprof Brand Trendsetter of the Year Award for two consecutive years.12

Expertise and Approach

Kyle's approach to branding and business development is characterized by:

• Creative Problem-Solving: He describes himself as a "creative problem-solver" who emphasizes branding, serving others, and relationship-building.1
• Strategic Partnerships: Kyle excels at cultivating relationships and connecting brands to solutions across various growth phases.2
• Authentic Storytelling: He believes in the power of authenticity when crafting a brand's story and identity.1
• Holistic Strategy: Kyle integrates storytelling and design into brand strategy, embodying a commitment to creativity and connection.2

Role at Archtoculture

At Archtoculture, Kyle works alongside his business partner to bring creative visions to life.1 The agency serves as a hub for innovative ideas, collaboration, and creative inspiration, offering support to both small and large businesses.12

Personal Brand

Kyle is active on social media platforms like Instagram and LinkedIn, where he shares insights and content related to branding and creativity.14 He recently created and filmed brand content to communicate the services and approach of Archtoculture.4

Through his work and expertise, Kyle Frazier has established himself as a seasoned strategist in the branding and creative industries, with a particular focus on fostering authentic connections and building purposeful relationships.