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John Kirk
Media Supervisor - Digital Investment at 22squared, Inc.
John Kirk is the Media Director in charge of digital investment at 22Squared, an Atlanta-based media agency.1 He works with clients such as Baskin-Robbins, Publix, and Southeast Toyota.1 Kirk is involved in finding alternative approaches to targeting audiences, particularly in light of the decreasing reliance on cookie data.1 He has been testing solutions that use machine learning to score programmatic inventory, such as AdTheorent's product.1 Kirk emphasizes the importance of data freshness and transparent data inputs in digital advertising strategies.1
Highlights
Jun 21 · dofonline.co.uk
Digital adoption - has it really taken off? - Director of Finance Online
Jan 18 · adexchanger.com
AdTheorent Is Using Machine Learning To Predict Effective Inventory
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Location
Atlanta Metropolitan Area
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Clay can make mistakes, so please verify responses. Data is from public sources. Trademarks are property of their respective owners.
People also viewed
Liz Bistline
Project Manager at MeringCarson
Jonathan Viola
Kim Rust
Product Mangement Leader | User-Centric Technology Leader | Retail and eCommerce Specialist | App Expertise| Speaker | Professor
Mutual Connections
See who you know in common with John