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John Hawkins
Senior B2C and B2B Product Marketing leader and growth driver for industry-leading global brands
John Hawkins is a marketing leader based in London with over 15 years of experience across various industries like Technology, Commerce, Financial Services, Leisure Travel, and Consumer Packaged Goods. He is passionate about leading the development of products, marketing strategies, and campaigns on a global scale.
His key focus areas include Product Marketing Management, Marketing Strategy Development & Execution, and Loyalty & Engagement Marketing. John's key skills revolve around Cross-Functional Team Leadership, External Partner Relationship Management, People & Project Management, Sales Force Training & Development, Metric Development & Analysis, as well as Soliciting and Delivering Feedback.
John's educational background includes a B.S. in Economics with dual concentrations in Marketing & Communication and a minor in World History from The Wharton School. He also holds a Master of Business Administration (MBA) with a focus on Marketing/Marketing Management from the University of Michigan - Stephen M. Ross School of Business. Additionally, he has participated in business programs in the European Union and the UK, enhancing his global perspective.
Throughout his career, John Hawkins has held various significant roles in renowned organizations. He has contributed to Adobe in global and EMEA Product Marketing roles, Meta in Product Marketing leadership positions for WhatsApp and other platforms, and PayPal in Consumer Product Marketing roles. Prior to these, he also held roles at JPMorgan Chase & Co., American Express, and General Mills, showcasing his diverse experience across different sectors of marketing.
With a strong background in leading product marketing initiatives, developing marketing strategies, and managing cross-functional teams, John Hawkins has proven to be a versatile and accomplished marketing professional with a wealth of experience across industries.