John Fisher

John F. Fisher is the Global Head of Industry & Segment Marketing at SAP Customer Experience. He is based in the Charleston, South Carolina Metropolitan Area and has extensive experience in B2B and B2C digital marketing strategy and operations.

Professional Background

• Current Role: Global Head of Industry & Segment Marketing at SAP Customer Experience.
• Previous Positions:
  • Senior Director of Marketing & Operations at Xperi Inc. (July 2023 - Present)
  • Customer Experience (CX) Travel & Technology Consultant at DigiTraveler (March 2023 - Present)
  • Ecommerce Channel Leader at Mars (October 2007 - October 2009)
  • President, Co-Founder of Quaker Coffee (April 2002 - October 2007)
  • Group Vice President, Ecommerce & Loyalty Programs at IAC (1999 - 2002)
  • Chief Operating Officer at Exceed Communications (1997 - 1999)
  • Director, Ecommerce at Prodigy (1994 - 1997)

Education and Certifications

• Education: Attended Columbia University.
• Certifications:
  • Certified Digital Marketing Professional from the Digital Marketing Institute (January 2020)
  • Private Aircraft Pilot certified by the Federal Aviation Administration (April 2021)

Fisher's expertise lies in digital marketing strategies that enhance customer experience across various industries, making him a key player in SAP's marketing leadership.