Columbia University - Columbia Business School

Penn State University

B2C & B2B Customer Experience (CX) Leader  -  B2C & B2B Industry Marketing  -  B2B Digital Transformation  -  B2B Ecommerce  -  B2B Digital & Social Marketing

SAP Customer Experience

Global Head of Industry & Segment Marketing

- Drive demand gen and manage the Industry Marketing team of global directors who create end-to-end digital marketing campaigns across 12+ industry segments encompassing all SAP Customer Experience products: ecommerce, marketing, CRM, sales, service and customer data.
-  Responsible for all global industry marketing across both B2B and B2C industries. Create marketing campaigns and thought leadership content on digital transformation to help Chief Digital Officers, CIOs and VPs of ecommerce to make educated resource allocation decisions.

Global Head of Industry Marketing

- Responsible for all B2B marketing activities for the leading ecommerce platform, Hybris (a division of SAP).
-  Led the development of the Game Plan Ecommerce Forum - the only B2B conference devoted to ecommerce.
-  Developed and organized all B2B ecommerce thought leadership, content, events and email/nurturing campaigns in North America (NA), Europe (EMEA), Asia Pacific (APJ) and Latin America (LATAM).
-  Speak regularly at B2B ecommerce industry conferences and webinars.

Global Head of B2B Marketing

- Reporting to the president, responsible for all B2C and B2B ecommerce and digital activities including ecommerce, digital marketing, salesforce automation, social, CRM, mobile, SEO, SEM, PPC, lead gen and predictive analytics.
-  Led the marketing implementation of <a href="http://Salesforce.com">Salesforce.com</a> (SFDC).
-  Initiated and led Marketing Automation (Manticore) for a 200+ person sales team to score leads for 250k+ lead database.
-  Successfully redesigned the lead generation website; increased leads through better digital marketing programs including PPC, SEM, SEO, social, display advertising and email campaigns.
-  Oversaw development of iPad app for 200+ person mobile sales force.
-  Developed and implemented the social media strategy to focus on content to help drive leads and increase SEO rankings.

Aramark

Vice President, Ecommerce & Digital Marketing

- Reporting to the VP, Marketing, responsible for launching and managing the B2C and B2B ecommerce businesses for the ~$1B Refreshments division of Aramark, the largest office coffee provider in the US.; integrated 90 warehouses, 100k customer locations and 10k products on the Hybris commerce platform.
-  Led the successful ecommerce integration team for the $150 million acquisition of FilterFresh.
-  Coordinated the international ecommerce expansion into Canada including multi-lingual, currency, tax and logistics issues.
-  Manage the P&L for ecommerce businesses including driving top-line growth, gross profit and EBIT.
-  Responsible for the end-to-end implementation of the ecommerce business including RFP, vendor evaluations, contract negotiations, site launch, merchandising, back-end maintenance, fulfillment and call center.

Vice President, Ecommerce

- Hired to replatform the ecommerce channel of Mars Drinks including RFP, vendor evaluations, design, development, project management and relaunch of <a href="http://MyFlavia.com">MyFlavia.com</a>.
-  Responsible for the design and development of the ecommerce business on the GSI Commerce ecommerce platform
-  Increased the profitability of the ecommerce business by leveraging the effectiveness of the GSI platform, improving digital marketing campaigns and reducing costs of fulfillment.
-  Directed all ecommerce and digital marketing activities of Mars Drinks; responsible for ecommerce P&L.
-  Acting global leader coordinating digital activities across North America, UK, France, Germany and Asia Pacific

Mars

Ecommerce Channel Leader

- Responsible for analyzing business requirements from potential ecommerce clients and performing gap analysis on GSI’s ecommerce solution and processes.
-  Work with design and development teams to ensure that ecommerce requirements are understood and delivered.
-  Successfully identified and documented over 400 ecommerce features and functionality for $1 billion retailer.

Radial Inc.

Senior Ecommerce Analyst

Founded nationally-recognized coffee brand and retail stores which became the only two-time winner of a Quick Service Restaurant (QSR) Magazine's branding award. Won “Best Coffee” and "Best Baked Goods" award from Philadelphia publications.

Quaker Coffee

President, Co-Founder

- Part of the founding management team, responsible for all ecommerce, loyalty and retention activities for both <a href="http://Excite.com">Excite.com</a> and <a href="http://iWon.com">iWon.com</a>
-  Developed and managed ecommerce and loyalty programs that accounted for over 20% of the firm’s revenue.
-  Successfully launched over 20 major premium, subscription, loyalty, and ecommerce programs including the Small Business and Shopping Channels, the Reward Points and Cash Back loyalty programs, Store/Site Builder and Domain Registration program.
-  Led multiple cross-functional teams consisting of 15-20 members including designers, developers, producers, technical project managers and coders.

IAC (formerly Excite.com  -  iWon.com)

Group Vice President, Ecommerce & Loyalty Programs

Founding management team member of ecommerce platform with clients such as Wilson's Leather Goods, PC Flowers and Citibank.

Exceed Communications (Ecommerce Platform Company)

Chief Operating Officer

Launched and managed the Prodigy Shopping Network, Prodigy’s first ecommerce site on the web, transferring 23 ecommerce stores (including JC Penney) from Prodigy’s proprietary platform onto Broadvision.

John F. Fisher