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Michael Dub
Founder
Michael Dub is the founder and CEO of Sweet Chameleon, a company that specializes in creating "phygital" collectibles, which blend physical and digital products. With over 25 years of experience in the media and marketing sectors, Dub has held leadership roles in major organizations like Viacom and Time Warner, and has also been involved in startups and digital marketing agencies.124
Sweet Chameleon focuses on enhancing fan engagement and data collection for brands and intellectual property holders, particularly in the sports, gaming, and entertainment industries. The company has collaborated with high-profile clients such as the NBA and MLB, leveraging technologies like additive manufacturing and blockchain to allow fans to customize their collectibles.234
Dub's extensive background includes a proven track record in developing new revenue streams and marketing strategies for well-known brands, making him a significant figure in the evolving landscape of collectibles and fan engagement.45
