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John Duffield
Freelance Advisory
John Duffield is a seasoned digital professional with extensive experience in technology, marketing, and strategy. Based on the available information, here's an overview of his career and expertise:
Professional Background
Current Role: John Duffield currently works as a Strategy & Advisory Consultant on a freelance basis. In this role, he focuses on developing strategies, compliance approaches, and transition/adaptation capabilities within the banking and finance sector.3
Previous Positions:
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SVP of Technology Experience: John held this position at Omnicom's Wildtype, where he worked on leveraging technology for brand experiences.2
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CEO and Co-Founder: John co-founded GuestAnywhere, a company that was later acquired. During his tenure from May 2014 to July 2016, he drove product, business, and marketing efforts.1
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Digital Director and Program Manager: He worked at Message/LA, a creative agency, where he was responsible for strategy and management across marketing campaigns and digital initiatives.1
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Senior Product Manager and Digital Team Leader: At Departure3, John led digital strategy and project management, overseeing significant growth in the company's client base and projects.1
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SVP Strategic Accounts: He worked at Giant Media by Adknowledge, managing key client accounts and overseeing the accounts team.1
Expertise and Skills
John Duffield is known for:
- Connecting brands with next-generation technology experiences
- Driving innovation at the intersection of technology and creative experience
- Leading digital strategy and project management
- Product development and management
- Business analytics and user experience planning
- Establishing partnerships and managing client relationships
Personal Experience
Interestingly, John has also leveraged his professional expertise in his personal life. During a health challenge, he used AI to create custom GPTs of medical specialists to prepare for doctor visits and better understand his treatment options.2
Professional Philosophy
John emphasizes the importance of firsthand experience and patient perspectives in healthcare marketing. He advocates for incorporating patient and healthcare provider focus groups into campaign budgets and encourages marketers to seek out patient narratives through social media and online communities.2
