John Buysse is an Audience Engagement Editor at Fortune, responsible for audience strategy and editing. Prior to this, he served as the Arizona Digital Director and Social Media Strategist for Hillary for America, where he managed former Secretary of State Hillary Clinton's Instagram and Snapchat accounts. John has a Bachelor of Science in Advertising from the University of Illinois at Urbana-Champaign, where he also served as Senior Vice President and Chief Financial Officer of the American Advertising Federation. He has prior experience as a Global Jr. Brand Strategist at Ogilvy, Global Strategy Intern at Leo Burnett, Strategic Planner at The Martin Agency Student Workshop, and Brand Strategy Intern at GSD&M. John is passionate about consumer insights, social media strategy, and teaching advertising strategy as a teaching assistant for ADV 199: "The Strategies Behind the Ads" at UIUC.