John Bush

John Bush is a Senior Manager of Search at Fidelity Investments, based in Durham, North Carolina.1 He has been in this role since June 2022, leading strategy, researching search trends, building campaigns, managing complex projects, and delivering reporting insights to stakeholders.1

Professional Experience

John has over 6 years of experience managing profitable Paid Search and Media campaigns.1 His career progression includes:

• Senior Manager of Search at Fidelity Investments (June 2022 - Present)
• Paid Search Manager at Wpromote (October 2021 - June 2022)
• Paid Media Campaign Specialist at SmartBug Media (May 2021 - October 2021)
• Paid Search Campaign Specialist at McClatchy (February 2019 - May 2021)
• Performance Success Associate at Netsertive (July 2018 - December 2018)
• Digital Marketing Intern at The Mothership (March 2018 - June 2018)

Education and Certifications

John holds the following degrees:

• Master's degree in Religion/Religious Studies from Duke University (2012-2016)
• Bachelor's degree from Lee University (2008-2012)

He has also obtained several certifications, including:

• Lead Management With HubSpot (HubSpot Academy)
• Google Analytics Individual Qualification
• Google Adwords
• Bing Ads (Microsoft)
• HubSpot Inbound Marketing

Skills and Expertise

John specializes in:

• Building, optimizing, and managing campaigns to increase ROI
• Lead generation
• Creating and managing paid search, display, video, and shopping campaigns in Google and Bing
• Analyzing performance data and recommending best practices
• Developing SEM estimates for sales support

In his own words, John states, "I like thinking about the internet and how information is shared online".1