John Bush

John Bush is the Senior Manager of Search at Fidelity Investments, a role he has held since June 2022. Based in Durham, North Carolina, he specializes in managing profitable paid search campaigns and strategic SEO priorities. His experience spans over six years in digital marketing, focusing on building, optimizing, and reporting on campaigns designed to enhance return on investment (ROI) and lead generation.

Professional Experience

• Fidelity Investments: Senior Manager of Search (Jun 2022 - Present)
• Wpromote: Paid Search Manager (Oct 2021 - Jun 2022)
• SmartBug Media: Paid Media Campaign Specialist (May 2021 - Oct 2021)
• McClatchy: Paid Search Campaign Specialist (Feb 2019 - May 2021)
• Netsertive: Performance Success Associate (Jul 2018 - Dec 2018)
• The Mothership: Digital Marketing Intern (Mar 2018 - Jun 2018)

Education

• Lee University: Bachelor's degree (2008 - 2012)
• Duke University: Master's degree in Religion/Religious Studies (2012 - 2016)

Skills and Certifications

John holds several certifications, including:

• Google Analytics Individual Qualification
• Google Adwords Certification
• HubSpot Inbound Marketing and Content Marketing

He is known for his analytical skills in campaign performance data and his ability to recommend best practices for maximizing marketing effectiveness. Outside of work, he enjoys outdoor activities and exploring how information is shared online.1