John Barron

John Barron is a seasoned professional with 21 years of experience in developing and enhancing e-businesses. He is known for his expertise in uncovering opportunities and crafting data-driven strategies that boost revenue and foster customer retention. John is a proactive leader well-versed in all facets of web development, from research and business justification to UX/UI design, front-end development, QA, analytics, and A/B multivariate testing.

John excels in building and empowering cohesive ecommerce teams that effectively engage with customers, business stakeholders, and development units. He is dedicated to fostering the professional growth of individuals within his teams, resulting in consistent revenue increases and career advancements.

Currently, John Barron serves as the Vice President of Ecommerce at Allegiant Travel Company, a leading provider of affordable travel solutions including fares, flights, accommodations, and activities. Prior to this role, he held key positions at Caesars Entertainment, the world's largest gaming company, where he spearheaded eCommerce and optimization efforts.

John's key specialties include Ecommerce, Strategy, Revenue Growth, Customer Retention, Conversion Optimization, Product Management, Leadership, User Experience Design, Web Analytics, A/B Multivariate Testing, Merchandising, and Project Management. His career has seen him hold roles like Vice President, Director, and Senior Manager at reputable organizations in the industry.