Johannes Tervo

Johannes Tervo is an environmental engineer and a key figure at The Upright Project, where he focuses on clients and growth. He holds a Master’s degree in Advanced Energy Solutions and has a strong background in sustainability and impact assessment. Tervo is known for his innovative approach to quantifying the impact of companies, aiming to reshape capitalism by encouraging businesses to maximize their positive contributions to society and the environment.12

His journey into sustainability was sparked during high school when he learned about the significant role of the energy sector in climate change. This led him to pursue a career in environmental engineering, where he seeks to create incentives for companies to adopt more sustainable practices.1 Tervo is also involved in the Finnish startup scene, having worked on organizing major events like Slush and engaging in venture capital.2

At The Upright Project, Tervo is dedicated to developing a global standard for measuring company impact, emphasizing the need for transparency and accountability in sustainability reporting.12 His vision includes a future where individuals can easily access information about the net positive impact of businesses, enabling informed investment decisions.1