Johannes Mulert

Professional Background

Johannes Mulert is a Senior Marketing Manager with extensive experience in the dynamic sports and fashion industry. With a robust track record at Under Armour, Johannes has adeptly led various brand and retail marketing strategies across the EMEA region. His expertise lies in digital innovation and design thinking, demonstrating a unique blend of creativity and analytical prowess that is critical in today's rapidly evolving market. Johannes has a proven ability to manage complex cross-departmental projects, oversee budgets, and lead teams towards common goals. He thrives in hyper-growth environments, where adaptability and strategic foresight are essential for fostering brand success and driving consumer engagement.

Throughout his career, Johannes has held significant positions at Under Armour, where he has consistently pushed the envelope in strategic channel marketing. His roles have included Senior Manager of Brand Marketing for Men's in the EMEA region, where he was responsible for crafting targeted marketing initiatives that resonated with diverse audiences. Previously, as the Senior Manager for Strategic Channel Marketing, Digital Revenue in EMEA, Johannes played a critical role in enhancing digital revenue streams, employing innovative marketing strategies that leverage digital platforms effectively. Prior to that, he also served as a Manager for Strategic Channel Marketing focused on Pure Players, further demonstrating his versatility in approaching marketing challenges across various platforms.

In addition to his extensive experience with Under Armour, Johannes's roles have included a Trade Marketing Associate for the DACH region and the Founder and President of Sportökonomie Consulting, where he provided consultancy services that bridge sports economics with practical marketing strategies. His early career included an internship at PUMA Group within the International Teamsport Marketing department, laying a strong foundation for his future endeavors.

Education and Achievements

Johannes's educational background is as impressive as his professional portfolio. He holds a Bachelor's Degree in Sportökonomie from the University of Bayreuth, where he achieved the highest distinction in his class with a grade of 1.4, recognized as the best degree of the year. Johannes continued his studies at the same institution, completing a Master's Degree in Sportökonomie, once again earning a remarkable grade of 1.4, which placed him among the top graduates of the year.

In addition to his studies at the University of Bayreuth, Johannes has further sharpened his expertise in the field by studying Gestión de deporte at Universidad Nacional de Tres de Febrero and STAPS at Université Montpellier I. This diverse educational background provides him with a unique perspective that combines different cultural and academic insights into the ever-evolving landscape of sport and marketing. His educational achievements solidify his understanding of the intricate dynamics at play in the sports and fashion sector, allowing him to craft effective strategies tailored to the needs of today's consumers.

Achievements

Johannes Mulert has amassed a wealth of knowledge and professional accomplishments throughout his career. His leadership in branding has not only elevated Under Armour's presence in the market but has also set benchmarks for strategic marketing practices within the sports and fashion industry.

• As Senior Manager of Brand Marketing - Men's, EMEA at Under Armour, Johannes has developed and executed high-impact marketing strategies that have significantly contributed to brand visibility and market share.
• His tenure as Senior Manager of Strategic Channel Marketing, Digital Revenue, EMEA highlights his forward-thinking approach to e-commerce and digital marketing, ensuring Under Armour remains competitive in a digital-first marketplace.
• Throughout his journey, he has demonstrated an impressive ability to manage budgets and lead teams, fostering a collaborative environment that encourages innovation and creativity.
• Johannes's strategic leadership extends beyond his positions at Under Armour; as the Founder and President at Sportökonomie Consulting, he has been instrumental in guiding various sports organizations through marketing challenges and operational improvements.
• His foundational experience with PUMA Group during his internship has equipped him with valuable insights into the workings of a leading global brand, informing his approach to marketing within the sports sector.

In conclusion, Johannes Mulert's career reflects a commitment to excellence and innovation. With an impressive blend of education and hands-on experience, he has established himself as a leader in the sports and fashion marketing arena. His ability to adapt to changing environments and manage multifaceted projects makes him an asset to any organization looking to strengthen its brand presence and drive revenue growth.