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Johanna Stein
Sr. Director/Head of Research, Twitter
Johanna Stein is a seasoned senior global insights and innovation executive known for her keen ability to identify and capitalize on emerging trends to develop consumer-centric strategies, driving revenue growth. With over 20 years of experience, she excels in research, lifestyle trends, strategy, and new product/brand development.
Johanna is recognized for pushing the boundaries in methodologies and approaches to adapt to the ever-evolving consumer landscape. She challenges assumptions and crafts compelling narratives that translate into actionable insights, influencing diverse industries such as toys, entertainment, gaming, automotive, technology, and social media.
Having held key roles at prominent companies like Twitter, Facebook, Mattel, and Hasbro, Johanna has been a trusted partner and advisor across various disciplines, advocating for strong collaboration between Research and Design. She is passionate about inspiring teams and partners and is proficient in creating strategies, goals, and roadmaps for internal and external talent.
Johanna Stein holds a BA in Sociology and Marketing from the University of Rhode Island.
