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    Johanna Poch

    Integrated Marketing Specialist @ YouTube | Brand Strategy, Product Marketing

    Johanna Poch is an Integrated Marketing Specialist at YouTube/Google with a strong background in strategic brand management and innovative communication strategies gained from her tenure at Google and The North Face.

    She excels in leveraging consumer insights to create compelling brand narratives and establish cultural connections through impactful campaigns.

    Johanna collaborates with a diverse team of creatives and marketers to drive product marketing initiatives that align with consumer behavior trends and utilize AI for identifying new opportunities.

    Her expertise in communications planning is consistently utilized to elevate brand visibility and achieve significant outcomes.

    Johanna holds a Master of Arts (M.A.) in Human Development and Organizational Psychology from Columbia University, a Bachelor of Arts in Psychology from Colgate University, and has studied abroad in Art History, Criticism, and Conservation at the University of Syracuse in Florence, Italy.

    Her professional experience includes roles such as Media Specialist at YouTube, Director Of Brand Marketing at IDEO's IdeoU, Senior Marketing Manager at IDEO's IdeoU, Cross Channel Strategy at Google's Media Lab TVC, Integrated Marketing Manager at The North Face, Communications & Media Planning Director at Independent Marketing Consultant, Independent Marketing Consultant as a Freelancer, and various communication strategist roles at Goodby, Silverstein & Partners and Optimedia.

    Johanna's diverse skill set and wealth of experience make her a valuable asset in the field of integrated marketing and brand management.

    Johanna Poch
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    Location

    San Francisco Bay Area