Joey Trotz

Joey Trotz is the Director of Product Management for the Privacy Sandbox at Google. In this role, he is responsible for overseeing the development and implementation of Google's Privacy Sandbox initiative, which aims to create a more privacy-conscious digital advertising ecosystem by phasing out third-party cookies.

Background and Experience

• Education: Joey Trotz graduated from Brandeis University.
• Previous Roles: Before his current position, he served as a co-chair for the IAB Programmatic Data Committee, focusing on issues related to programmatic advertising and data privacy.

Privacy Sandbox Initiative

Under Trotz's leadership, the Privacy Sandbox has made significant strides in addressing industry concerns about user privacy while still enabling effective advertising. Key aspects of this initiative include:

• Phasing Out Third-Party Cookies: Google plans to fully deprecate third-party cookies by the second half of 2024, with testing phases beginning in late 2023.12
• Protected Audiences API: This API allows advertisers to target users based on their interactions without compromising user privacy, replacing traditional cookie-based tracking methods.12
• Industry Collaboration: Trotz emphasizes transparency and collaboration with industry stakeholders to ensure that the new systems are fair and effective.12

Current Focus

Joey Trotz is actively involved in discussions and presentations regarding the Privacy Sandbox, addressing questions from publishers and advertisers about its functionality and implications for digital marketing strategies. He has highlighted the importance of early adoption and testing of these new tools to prepare for the upcoming changes in how digital advertising will operate post-cookie.23

For more detailed insights into his professional background, you can view his profile on LinkedIn here .