Joey Hodges

Joey Hodges is a seasoned professional with over two decades of diverse experience in brand marketing and integrated communications. He is the founder and CEO of Demonstrate x DDW, where he has spearheaded brand launches, internal communications, earned media campaigns, retail marketing, and experiential event execution.

Joey has a comprehensive background in brand marketing, retail strategy, event management, celebrity endorsements, and press campaign leadership across various industries such as health and beauty, consumer goods, food and beverage, fashion, technology, and non-profits. He has worked with startups, Fortune 100 companies, and national brands, contributing innovative ideas, hard work, and a wealth of experience to help clients achieve their business objectives.

Beyond his professional endeavors, Joey actively engages with socially conscious organizations and serves on advisory boards for The Redford Center, City of Hope, Gay Men’s Health Crisis, and the National School Climate Center. He is dedicated to mentoring future marketing and communication professionals through speaking engagements and teaching, emphasizing entrepreneurial skills and purposeful brand development.

Joey's educational background includes studies in Business Administration and Management at Harvard University, Mass Communications at East Tennessee State University, and Media Studies with a focus on Public Relations and Advertising at Hunter College.

Throughout his career, Joey has held various roles such as Founder & CEO at Demonstrate, Head of PR, Experiential & Influencer Marketing at Swirl, Director of Retail Marketing at ZICO Beverages, LLC, Senior Marketing Manager at popchips, among others, showcasing his versatility and expertise within the marketing and communications industry.