Amy Young

Amy Young is an accomplished marketing professional currently serving as the Vice President of Brand Marketing at Kendra Scott, a renowned jewelry company. Her career in marketing spans several years and includes experience in various aspects of the field, particularly in the luxury goods and jewelry industry.

Career Progression

Amy's journey at Kendra Scott has been marked by steady growth and increasing responsibility:

• Vice President of Brand Marketing (current role)
• Senior Director Brand Marketing
• Senior Director Retail Marketing
• Director of Retail Marketing (January 2018 to July 2020)1

Prior to her tenure at Kendra Scott, Amy held significant positions at other prestigious companies:

• Alice and Olivia: Director of Marketing and Events (June 2013 to December 2015)
• Nylon Magazine: Marketing Director (November 2012 to June 2013) and Marketing Manager (October 2011 to November 2012)
• Rodale (Men's Health/Women's Health): Various roles including Associate Events & Marketing Manager and Marketing Coordinator (April 2009 to October 2011)
• Milligan Media: Sales Assistant (August 2007 to April 2008)1

Expertise

Amy's areas of expertise include:

• Retail Strategy
• Integrated Marketing Campaign Coordination and Execution
• Media Planning
• Direct Mail
• Localized Partnerships
• Production Management
• Sales
• Digital and Out of Home Media

Education

Amy studied Mass Communications and Advertising at Texas State University-San Marcos, which provided her with a strong foundation in communication and marketing principles.1

Professional Impact

In her role at Kendra Scott, Amy has been involved in notable marketing initiatives. For instance, she shared information about a Kendra Scott x Museum of Ice Cream South by Southwest (SXSW) partnership, which was awarded Retail TouchPoints' 2023 Brand Experience Award in the Pop-Ups, Events, Partnerships & Collaborations category.2 This highlights her involvement in innovative and award-winning marketing strategies for the brand.

Amy Young's career progression and diverse experience in marketing roles across various companies demonstrate her proficiency in driving consumer engagement through innovative marketing strategies and effective campaign execution.