University of North Dakota

Director, Global Marketing  -  Digital & Analog Marketing  -  Account Based Marketing  -  Martech Design and Implementation  -  Customer Journey Mapping  -  Persona Development

Leads global marketing for Bain's digital expertise. Responsible for all external marketing activities to build Bain's reputation as a global leader in helping clients develop a today-forward and future-back digital strategy as well as deliver on the strategy with the help of Bain's team of 1,000+ digital experts across the AMER, EMEA and APAC.

Bain & Company

Director, Capability Marketing

Member of FRWD@Bain executive leadership team responsible for agency growth and maturation as well as leads the strategic and digital consulting for global and national B2B and lead gen companies within the agency portfolio. A respected speaker and expert in the digital media industry that has helped to author content published by Think with Google and Harvard Business Review. Industry speaker at digital marketing events across the US. Responsible for the development and mentorship of a team of internal media and marketing strategy professionals.

Expert - Marketing Strategy

Managed and directed radio, TV, print, search, and social campaigns for national advertisers spanning CPG, nutraceuticals, intellectual property, medical device, insurance and legal services. Led cross-functional teams to integrate creative, media, call center and website experiences into effective execution. Recipient of the 2015 ERA Moxie Award for the Best Direct Response Radio Campaign of the Year.

Marketing Architects

Account Manager

Initiated marketing and branding strategies to align with the core values of the company and its targeted customer. Pioneered the introduction of a world’s first technology in the motorcycle industry. Cultivated and fostered strategic relationships to assist in the development and execution of the project.  Established and managed a sales and marketing team with vision and creative thinking to achieve results. Instilled and fostered entrepreneurial spirit among employees to inspire pride, vision, and innovation. Led team enriching, philanthropic activities, on a local and national scale.

Chopper College

Vice President Business Development

Developed customized marketing plans to meet the unique needs of individual advertisers.  Conceptualized and initiated creative ideas to overcome each client’s individual obstacles utilizing a wide range of mediums that included sports advertising, philanthropic opportunities, television and on-line advertising, special events development and coordination, or third-party partnership involvement.

Hubbard Broadcasting

Account Manager (KSTC-TV, Channel 45)

Managed three supervisors and 30 associates to control the flow and presentation of merchandise in the store.  Analyzed profit and loss statements monthly to control expenses and promote growth in profitable businesses. Managed and coached sales and service standards to associates on a daily basis.  Managed facilities and systems maintenance as the Operations Manager.

Macy's

Merchandise and Operations Manager

Managed two supervisors and 30 associates to control the presentation of merchandise in a flagship store.  Responsible for executing all new company directives to standard for its use in training books and guides.  Helped initiate and conceive many new directives for use as standards in the other 63 locations.

Merchandise Presentation Manager

Led the execution of a 200,000 square foot closing and liquidation of assets of a $10 million store.  Consulted with key leaders to develop action plans that would promote a cost-reducing and profitable closing.  Managed facilities and systems maintenance as the Operations Manager.

Managed and trained 32 combined associates in the women’s shoes and mattress and home furnishings department.  Developed and initiated new business driving ideas through sales, service, and marketing.

Sales Manager

Phoenix Coyotes

Sales Associate

Acted in place of the Store Manager during evening and weekend shifts.  Accountable to driving energy and results in the store while on duty.  Accountable for the training and development of associates through one-on-one interaction and observations.  Led the 64 store division in new account applications.

Joel Pykkonen