Melbourne Business School

University of Melbourne

Programmatic Trading at REA Group

Partnering with a range of clients to utilise REA audience data and bring their campaigns to life.

REA Group

Programmatic Marketing

Responsible for managing content and driving digital subscriptions (The Times); along with app installs and increasing listens/engagement (talkSPORT) through the use of Paid Media. 

Primarily done through paid social channels and owned media; including a close relationship with News UK editorial team and creative agencies - to ensure highly relevant content reaches the right  audiences.

The Times

Digital Content Marketing - The Times & talkSPORT

Responsible for implementation/optimisation/reporting of all paid social channels (Facebook, Twitter, Snapchat). Very hands on approach with activity being conducted through the native platforms as well as Sprinklr and 4C marketing.

Dentsu Aegis Network

Paid Social Manager (Contract)

Programmatic (Display & Video) implementation and management (including audience targeting, creative swaps and optimisations) - primarily through the use of Google's DV360. 

Also responsible for all campaign/creative trafficking and tag generation through Campaign Manager.

Programmatic Manager (Contract)

Strong focus on campaign set-up and implementation – using Display & Video 360, Campaign Manager and Ads Manager. 

Exposure to a range of European markets, and responsibility setting up cross-market (and multi-language) campaigns.  Full campaign optimisation responsibility, along with all reporting.

Artefact

Freelance Digital Manager

Combined offline / digital media role. Responsible for media buying and implementation across all channels (TV, Digital, Radio, OOH). Strong focus on liaising with media partners to ensure the best outcome for the client.

OMD Australia

Media Trader

Providing strong implementation and campaign maintenance support across all channels (TV, Digital, Radio, OOH). Focus on campaign reporting (including competitive sets and Post Campaign Reports), campaign tracking, trafficking creative and content scheduling.

Media Assistant

Working as a Business Analyst in the Financial and Accounting sector.

Marcus Ward