Joel McCausland

Joel McCausland is a master people developer, team builder, and curriculum designer, with extensive experience in leadership, training, and sales management.

He has a proven track record of driving growth, enhancing operational efficiencies, and exceeding expectations in various learning methodologies.

Joel has designed and implemented sales, leadership, and operational training programs for multiple brands in the North American market.

During his tenure at Sport Court, he successfully expanded the re-seller network, significantly increasing annual revenue.

Furthermore, he has created innovative processes for territory rights transfer, adding value to stakeholders and ensuring smooth transitions.

One of his key achievements includes developing training for Emerging Leaders to identify, nurture, and advance high-potential employees.

His specialties include strategic planning, training and development, negotiating, personnel development, and conflict resolution.

Joel excels in consultative sales, product line management, driving ROI, marketing strategy, CRM, and channel management.

He is skilled in client satisfaction, KPIs, metrics, analytics, working with dealers and distributors, and cost-cutting strategies.

His expertise spans revenue and margin growth, market share enhancement, mentoring and coaching, business process reengineering, and startup management.

Joel McCausland pursued his education at Pleasant Grove High School and earned a Bachelor of Arts (B.A.) in English, Communications, and Psychology from Brigham Young University.

He has held key positions such as the Director of Training and Sales Support at Gerflor USA, Sales Director at Connor Sport Court International, Senior Consultant/Trainer at the Center for Management and Organization Effectiveness (CMOE), and Director of Curriculum Development at Franklin Covey.