Joel Magalnick

Joel Magalnick is the Founder and Principal Consultant of North Then West, a consultancy that helps companies refocus to differentiate themselves and overcome challenges.12 With a background in journalism, Magalnick leverages his natural curiosity to think in innovative ways for his clients.1

Areas of Expertise

Business Development:: Magalnick assists companies in various aspects of business growth and improvement.4

User Experience and Customer Experience:: He focuses on helping businesses enhance their user and customer experiences.27

Differentiation and Category Design:: Magalnick guides companies in standing out from their competitors and defining their unique market position.3

Value Proposition:: He works with teams to implement effective value propositions and build strong customer experiences.8

Industry Focus

Magalnick specializes in helping builders, architects, realtors, and innovators in the home industry. He assists these professionals in finding and closing influential and interesting projects.6

Approach

Joel Magalnick emphasizes the importance of:

1. Team collaboration in implementing value propositions and building customer experiences8
2. Understanding how well customers can use a company's products7
3. Identifying and addressing pain points to create more joyful experiences for customers5

Through his consultancy, North Then West, Joel Magalnick aims to help companies refocus their efforts to overcome challenges and achieve differentiation in their respective markets.