Joel Chia

Joel Chia is a seasoned Digital Marketing expert with a focus on Performance Marketing, Growth, and Partnerships. He excels in delivering targeted marketing communications and insights that drive incremental ROI across diverse industries such as Beauty & Cosmetics, Health & Wellness, e-Commerce, Gaming, Electronics, and Lifestyle, as well as Industrials.

His expertise spans various business models including Direct-To-Consumer (DTC), B2C, B2B, B2B2C, and 3P Marketplaces like Shopee and Lazada. Joel's key Digital Marketing skills include Performance Marketing encompassing Paid Search, Display, and Social media, Affiliate Marketing, Partnerships, Campaigns, SEO, CRM, Data Visualization, Data Analytics, A/B Testing, Attribution, Mobile App Acquisition, and Growth Strategy.

Joel Chia's educational background includes studying GCE Advanced Level in PCME at Meridian Junior College, GCE Ordinary Level in Triple Sciences at Hai Sing Catholic School, and earning a Bachelor of Business Administration (BBA) with a focus on Marketing at Nanyang Technological University and Hanyang University.

In terms of professional experience, Joel has served as a Digital Marketing Consultant at Accenture Interactive, Digital Marketing Manager handling Global Affiliate Marketing & Partnerships at Razer Inc., and held roles like Performance Marketing Specialist & Regional Affiliate Marketing Lead, as well as Performance Marketing Executive at Sephora SEA. He has also worked as a Business Integrity Analyst at Facebook, a Social Media Marketing Intern at Isentia Brandtology, a Unilever Leadership Intern in Marketing at Unilever, and a Varsity Entrepreneurship Intern at AIA.