Joe Pine

B. Joseph Pine II is a thought leader, advisor, and author of multiple books in the field of management consulting. Pine is the co-founder of Strategic Horizons LLP, a studio that helps companies create innovative ways of adding value to their offerings. He has released The Experience Economy: Competing for Customer Time, Attention, and Money, a book that highlights the importance of memorable experiences for customers in today's market. Pine has taught in various universities such as Penn State, Duke Corporate Education, and UCLA's Anderson Graduate School of Management. He is currently a Lecturer in Columbia University's Master's Program in Technology Management in the School of Professional Studies. Pine consults with several established businesses worldwide, assisting them in developing concepts for creating high economic value.