David Diana

David Diana is the Marketing Director at the South Carolina Department of Mental Health (SCDMH), a position he has held since July 2022.1 He is based in Charleston, South Carolina and has extensive experience in marketing and business development, particularly in the mental health sector.

Professional Experience

In his current role at SCDMH, David is responsible for:

• Developing and leading major marketing efforts for a statewide agency with 16 community mental health centers and three psychiatric hospitals
• Spearheading an agency-wide rebranding effort
• Implementing new technology solutions such as Customer Experience Automation and CRM systems
• Creating and hosting an award-winning monthly mental health podcast called "A Look Within: Conversations on Mental Health and Well-being"1

Prior to his current position, David has held several notable roles:

• Head of Marketing and Business Development at DPD Marketing & Creative Design Consulting (2011-2013)
• Director of Marketing & Business Development at Palmetto Lowcountry Behavioral Health (2008-2011)
• Management Consultant at IBM (2001)
• Human Resources Consultant at Hay Group (1998-2001)
• Management Consultant at PricewaterhouseCoopers (1997-1998)1

Education

David holds the following degrees:

• M.A. in Counseling Psychology from The George Washington University (1992-1994)
• B.A. from Boston College (1987-1991)1

Expertise

Throughout his career, David has demonstrated expertise in:

• Strategic marketing for mental health organizations
• Digital engagement platforms and analytics tools
• Branding and rebranding initiatives
• Podcast production
• Customer relationship management
• Content marketing and multi-media campaign design1

David Diana's LinkedIn profile can be found under the username "davidpdiana", which aligns with his professional background and current position at the South Carolina Department of Mental Health.