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Joe Marcoux
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Joe Marcoux is a seasoned Sales Coach and Consultant, currently leading Joe Marcoux Sales Training, which he founded in January 2019. His expertise lies in enhancing sales performance, particularly in the fitness and electric bike industries, where he has developed specialized training programs aimed at improving closing ratios and onboarding processes for sales teams.12
Professional Background
- Founder of SOS Dojo: In May 2020, Marcoux established the SOS Dojo, a unique sales training program designed to help participants practice handling objections and improve their sales skills in a supportive environment. The program emphasizes community and accountability, featuring sessions led by trained coaches.13
- Previous Roles: Before his current ventures, he served as a Sales Training Specialist and Manager at Just Did It Inc., where he focused on training within the health and wellness sectors. He also held positions such as Canadian Sales Manager for Vision Fitness and Director of Sales Training at Pedego Electric Bikes.12
Education
Marcoux studied Economics at the College Universitaire de St. Boniface from 1989 to 1992, which laid the groundwork for his business acumen.1
Approach to Sales Training
Marcoux's coaching philosophy centers around the idea that effective sales training should not just focus on techniques but also on understanding customer needs and creating value. He believes in the importance of continuous improvement, both for himself and his clients, often stating that even coaches need coaches to achieve their best.23
Personal Insights
In addition to his professional endeavors, Joe Marcoux has a diverse background that includes experiences as a retail store owner, bodybuilder, and even a rock singer. This eclectic mix contributes to his dynamic approach to sales training, making him relatable to a wide range of clients.3
For more insights into his methodologies and experiences, you can find him active on platforms like LinkedIn under the username joe-marcoux-sales-trainer-sales-coach-author-keynote-speaker.
